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The Right Restaurant Marketing Campaign

Tuesday, 19 December 2017 10:47:54 am Australia/Sydney

Restaurant Marketing Formula

Restaurant marketing is simple. Not easy — just simple.
Yet it may not always seem that way. Flipping through the pages of an industry magazine or listening to some “guru” talk about all the things you need to do every day — on top all the other stuff you’re already doing — can be frustrating.

There is no end to marketing and business management approaches, tricks, and techniques. The worst part is that oftentimes the new trick you learn will conflict with another one that has been working for you just fine. And when that happens, the big question is, where do you start? And most importantly, what actions will give you the biggest bang for the buck?

The answer to these questions is easy to find if you know the Restaurant Marketing Formula:
F + R + M = $$

Anything you do or will ever do to generate more profits in your restaurant business can be described by this simple formula.
F is your first-time guests.
R is your repeat or returning guests.
M is your profit margin.
That’s all there is to it:

F + R + M = $$
Let’s now look at each element in the formula in greater detail.

F: First-Time Guests
Many marketing books and seminars will get you focused on the “F” in the formula. Buying Yellow Pages ads, doing Val-Pack coupons or Internet marketing — all these methods address the “F” in The Formula. While it’s important to keep doing things that help the “F,” this is the hardest point to improve and typically the most expensive one to deal with.
You may make very little profit — or no profit at all — off your first-time guests. And that is okay, as long as you’ve got the other parts of The Formula right.
If you’ve been in business for a little while, chances are you’re getting enough first-time guests coming through your door to build a sustainable business.

R: Returning Guests
These are the people who dine at your restaurant regularly. Getting your existing customers to come more often is a lot easier and far more profitable than trying to find new guests. If you are like most restaurant owners, you have yet to realize the full potential of the R in The Formula. Creating a VIP Club, a membership program or a newsletter are great ways to dramatically improve the “R.” Here’s the big issue with the “F” and the “R” in The Formula: Before you work on them, you need to get the basic business economics of your restaurant right. Otherwise, increasing the “F” and the “R” will only suck out your profits faster. If you’re losing money on every check, you just can’t “make it up in volume.”

M: Profit Margin
In the restaurant business, profit margins are thin and fragile. Any unwise marketing or business decision can completely wipe out your profits. A small shift in your staffing or food costs can significantly impact the amount of money you make from every check.
“M” is always the right place to start. You need to measure and manage the profit margin of your restaurant business, and you need to do that consistently and regularly.

Here, we will provide a lot of tips, ideas, and tools to help you improve your restaurant’s bottom line. We’ll review this formula many times, and show you how to apply it to your business to create more bottom-line restaurant profits.

Comments | Posted By F.E.D

Finding a Restaurant Equipment Supplier

Tuesday, 24 October 2017 12:53:23 pm Australia/Sydney

If you are in the restaurant business, you presumably already know just how vital it is to find a restaurant equipment supplier who can take care of your specific needs. For those who are thinking opening a restaurant, finding a dependable catering equipment supplier should be one of your first priorities.

Restaurant Equipment and Supplies Ensures Smooth Operation of the Business: 

Restaurant equipment and supplies are essential for successfully operating a restaurant business. The restaurant can work efficiently with stocking restaurant equipment and supplies to face every customer demand and is needed to prepare, store and serve food and beverages. Restaurant equipment and supplies comprise of products that are required for food preparation, preservation, storage and consumption. Restaurants need good management and adequate materials and supplies to function competently. Restaurant supplies such as refrigerators, food processors, dishwashers, and cutlery need to be maintained and repaired regularly. This will prevent the sudden breakdown of equipment and help in the smooth operation of the restaurant business.

Restaurants need to have a unique décor and furnishing that not only help them to maintain individuality but also attract customers with its unique style and elegance. It is important that all the equipment and supplies in a restaurant use to their full capacity. Restaurants purchase supplies for sanitation, maintenance, dinnerware and serving trolleys. Restaurant equipment includes heaters, food warming devices and storage units. Detailed instruction is imparted to the restaurant staff regarding maintenance of materials and supplies so as to ensure longevity and productivity from this equipment and supplies.

During the start of the restaurant business, one of the biggest expenses is of restaurant equipment and supplies. Choosing right and appropriate restaurant equipment and supplies is also a complicated process since different kinds of restaurants require different things. The best place to start the search for best restaurant equipment and supplies is to visit online shops on the Internet. One can check online equipment dealers that offer quality and affordable restaurant equipment and supplies.

Some of the restaurant equipment that one will need is bakery equipment, bar equipment, refrigeration, ice machines, steam equipment, coffee and tea equipment, service kitchen, ventilation equipment, dishwashers, etc. It will mostly depend on the kind of restaurant, and the budget one has for starting a restaurant business. Restaurant supplies that will be needed are kitchen supplies like cutting boards, mashers, measuring cups, measuring spoons, pan grates, peelers, tongs, and whips, bakery supplies, bar supplies, cookware sets, cutlery, etc. Restaurant supplies are essential in preparing recipes and while serving dishes to customers.

Management of the restaurants regularly supervises available restaurant equipment and supplies. The daily analysis allows them to order sufficient equipment and supplies that are needed on a regular basis. There are strict policies and procedures in restaurants regarding the usage of computers and supplies, and it should be implemented to generate profits for the restaurants.

Comments | Posted By F.E.D

Food Processor

Thursday, 5 October 2017 4:08:12 pm Australia/Sydney

food processor

Weeknight dinners can be a concern, especially throughout the holiday season. With extra social gatherings and school activities, you'll need quick filling meals. The one-hour ham and bean soup will easily fit the bill.

Best food processor tip: Your processor will make it simple for you to make a thick creamy bottom to your soup. While your soup is simmering, bake up some cornbread from a mix and cut up some fresh fruit or vegetables. You'll have complete meal very quickly. This makes a great meal for families with staggered schedules, because soup may be quickly reheated.

Best time-saving tip: Keep your food processor out in plain sight or in a drawer in your kitchen. You'll realize that you use it far more often when you've it out. If you use it more often, you'll continue steadily to uncover more and more approaches to speed-up your daily cooking jobs. You could even try recipes you would not have thought about before, simply because your mini food processor makes it more convenient. Move out your food processor once to produce several batches previously, then freeze for a quick meal later.

Best nutritional tip: Beans are high in protein and reduced in fat. Pork can also be fairly lean if you look for the proper cut. Be considered a tag reader to ensure you are obtaining the cheapest fat content you can. Apart from the protein content, this soup is loaded with more vegetables. Remember that together with the ham and canned beans can really push the sodium content up. Pick either water for the broth or perhaps a low-sodium chicken broth to keep the salt under control. This soup also packs a monstrous 14.1 grams of soluble fibre per serving. That's a little more than half the necessity for each day. It could be difficult to get enough fibre each day. In the event that you serve it with some fruit or vegetables and some whole grain bread or cornbread, you'll be well on your way to better digestive health.

Best money-saving cooking tip: is a great soup to make from your pantry. Buy up cans of beans and tomato sauce once they go on sale or when you have coupons (even better, both at the same time). Ham frequently goes on sale in a rotating cycle with other meats in your grocer's meat counter. You can get regular circulars in the store itself, in the paper, and several can be found on the web (and can even be sent right to your email inbox). Keep an eye on these sales and buy enough ham as you are able to use some now and freeze some for later. This can keep you from returning to the store for more ham once the price increases again. The vegetables in this soup will even keep reasonably well in the kitchen or the refrigerator.

Comments | Posted By F.E.D

Restaurant Marketing Secrets: To Groupon or not to Groupon?

Wednesday, 6 September 2017 10:50:39 am Australia/Sydney

Commercial catering equipment

Marketing Secrets: To Groupon or not to Groupon?

Groupon coupons for restaurant business About two years ago, a new word was entered out lives: Groupon. This company came seemingly out of nowhere & created an entirely new industry. Thousands of coupon junkies are immediately glued to their computers serving for the next daily deal to show up that they can experience with their friends. Groupon is now arguably the quickest growing company ever encouraging to reach the $1 billion in sales mark within two years of its history. 

Seth Godin, a marketing philosopher & the best-selling author, says that if other people are copying you, you have done something remarkable. By this standard, Groupon is an outstandingly successful company that has over 200 copycats in the United States alone & over 500 worldwide. 

Andrew Mason, the originator of Groupon, has created an extremely successful business model. Groupon sure does understand how to make money for themselves.  The big question is, does it or does it not make sense for your restaurant to participate in the “daily deals” operations? 

Let’s take a look at how “daily deals” campaign work. 

You offer a plenty of gift certificates redeemable at your restaurant at a significant discount (usually around 50%). The offer is valid only if the target number of licenses sold has been reached. The money your campaign generates is then split between you & the vendor (Groupon or one of their competitors). 

An offer like this is meant to bring in a lot of first-time guests who have never more heard of & have never visited your restaurant before. Such a campaign can put your restaurant business on the map.  As it is usually the case, the positives come with quite a few negatives. 

This type of massive couponing is going to bring in price-conscious clients. Many restaurants who have tried the daily-deals style of marketing report that the guests who show up with a coupon in their h& tend not to buy beyond what the coupon offers. Many don’t bother to read the terms & try to combine the coupon with other deals or interests you may have to go on that day. 

Several restaurant partners commented that these guests tend not to tip a lot or not tip at all & are on a lookout for a “gotcha” even though you offer the same food & level of service as you do to non-coupon companies. What’s worse, few of these guests end up coming again. 

When you plan a marketing campaign around a daily deal, you have to be prepared. Yes, it’s nice to have a lot of new guests to come in & discover your restaurant for the first time. You, however, need to make sure you know how to make money & how to bring these people again after their first visit. 

Train your team on how to run with coupon holders. Add first-time guests to your newsletter, VIP club, birthday club or another type of consumer loyalty program you may have in place. Teach your waiters how to capture guests’ contact features table-side. Consider programming your POS system to automatically include the tip into the check. 

Offer Groupon deals only on days & hours when your restaurant is slow & only on the items that offer you a high-profit contribution margin. Your food cost is probably anywhere from 28 to 36% of the menu price. Given that you only get 25% of the price from Groupon, you are almost guaranteed to lose money on this campaign, even if some of the coupons do not get redeemed. 

Remember: Each customer with coupon walking in door puts you further in the red unless you do something to drive more add-on & repeat sales. 

Comments | Posted By F.E.D

The 7 Ways To Get Children To Eat In Your Restaurant

Friday, 1 September 2017 10:35:12 am Australia/Sydney

commmercial catering equipment

7 Ways To Get Children To Eat In Your Restaurant

Whenever parents take their children out to eat, they still want them to eat healthy. This is important to keep in mind whenever you are trying to create a menu for the children who visit your establishment. With this in mind, here are some things that you can include that children will enjoy. 

Serve Fresh Vegetables 

Fresh vegetables served with a dip or a smaller sized salad with zesty orange carrots and bright red tomatoes served with either a low fat or a fat-free dressing is one of the options you should have on your menu. You could also offer a plate of vegetables that are cut into strips or bite size pieces (i.e. green peppers, cucumbers, carrots, etc.) and serve with dip as another option. 

Serve Fresh Fruit 

Garnish children’s dinner plates with fresh fruit (i.e. strawberries, oranges, or watermelon) and a little bit of yogurt. While this can be a bit expensive, it doesn’t take a lot of work – simply chop and serve. 

Offer Yogurt As A Side Dish 

Either low fat or no fat yogurt can be offered as a healthy side dish because it not only is low in calories but it is also high in the calcium that children’s growing bodies need. Prepackaged yogurt has a long shelf life (usually several weeks) and can be purchased, inexpensively, in bulk. 

Serve Fruit Juice 

While you probably already have orange and cranberry juice available, try keeping some individual fruit juice boxes or bottles available too. Make sure that they are 100% fruit juice. Whenever you purchase these things in bulk they are reasonably priced and will keep for quite a while. 

Serve Low-Fat Milk 

To cut down on the fat and calories in children’s meals, offer them skim or 1% milk to drink. This is a much better choice than soda and shows parents that you value their children’s health. 

Serve Whole Wheat Bread And Pasta 

Get rid of the soft, white bread and offer whole wheat, whole grain or multi grain bread, rolls, and dinner rolls instead. You can purchase this for an affordable price at a commercial bakery

You should also do this with the noodles that you use in spaghetti, macaroni and cheese and other such meals. This is also an easy and affordable way in which to improve the nutrition on your children’s menus. 

Serve Healthy Meats 

Children love hot dogs so try offering turkey dogs. This is much better for children’s health, especially when it is served on a whole-wheat bun. You may also want to try serving grilled chicken, especially if you already have it on hand for the adult menu items that you serve. Offer grilled chicken strips for on children’s salads or to dip in a low-fat dressing. 

Follow these 7 tips to getting children to eat in your restaurant.  it cheaper than mass media. 

Comments | Posted By F.E.D

5 Key Principles of Restaurant Marketing

Thursday, 24 August 2017 2:52:57 pm Australia/Sydney

1. Marketing online has to pay for itself (it’s never an expense, it’s an investment) 

The whole idea of a “marketing budget” is wrong. Most restaurants define it as a percentage of their sales. Wrong, wrong, wrong! 

If you had a reliable & proven way of investing $20 & getting back $30, how many of these $20 food bills would you invest? I hope you answered, “All the $20 bills I could get my h&s on. & also all the $20 bills I could borrow!” 

Good! Then why would you cap your marketing at some - largely arbitrary - number? 

A-ha! You probably do that because you are NOT sure if a $20 bill invested in your restaurant marketing can reliably & predictably bring you back $30 or $15 or any money at all and if that’s the case, you need to change the way you approach restaurant marketing radically. There is always a way to measure & know how much money each marketing campaign is generating for you. 

2. If it isn’t broken, break it (to give a way to the new & better) 

In many locales, we see restaurant chains move in & it is believed that this happens because the chains have more money in their corporate offers & because they get better discounts from the distributors. 

These are largely not true. On both counts (I’ll leave this at that now & cover this topic in the future articles.) 

However, the main reason chains are more successful than the independent restaurant is because they always break what’s not broken. They regularly test new menu items, tweak their pricing, adjust their internal processes & marketing campaigns. & once they find something that works extremely well in one locale, they roll it out to all of the other stores. 

Most independents we know change. Aside from new paint on the walls every 5-7 years & the new menu covers every 3-5 years, most independent restaurants are frozen in time. Which brings us to the next point.

3. “The world doesn’t need another restaurant” (& it’s your job to prove them wrong!) 

I first heard this phrase from Bill Marvin (a.k.a. The Restaurant Doctor). Maybe he’s the one who coined it, or maybe he’s heard from someone else, but this is the one that you need to make your mantra. 

I have two huge questions for you: 

  • What makes your restaurant unique and extraordinary? 
  • Why should I, a customer, come to your restaurant versus all the other options I have (including doing nothing)? 

If you can’t answer these questions well, the world certainly can do without YOUR restaurant. Think about it. 

4. Restaurant business isn't easy (however it can be simple if you follow the right formula) 

Do you have an operations manual? If not, why not? How often do you & your staff refer to it? 

For how long can you afford not to be AT your restaurant? Is that one day? or A week? What about a month? 

If your business depends on your being there all the time, you don’t have a business. That simple. What you have is a job. & nobody wants to buy a job, especially yours.  

5. The biggest asset in business is relationships (& it’s better than cash because it can be turned into cash over & over again) 

You may be in love with the commercial kitchen equipment you have in the kitchen. Or with the building you’re in. Or with all the restaurant furniture & fixtures that you have purchased & installed. Or maybe you love your recipe book & the beautiful menus that your graphics designer created for you. 

This is all good. However, all that has very little to do with the real value of your business. 

What you need to be in love with are your customers. You also need to be a freak about maintaining an up-to-date list with all their contact information as well as birthdays & other important dates in their lives. 

It’s the new era in the restaurant business, the era of Relationship Marketing. We have arrived. If you have been slow in getting on the bandwagon, you need to do that now. 

Comments | Posted By F.E.D

Commercial Kitchen Designing

Monday, 21 August 2017 11:55:12 am Australia/Sydney

Commercial Kitchen Designing

commercial kitchen design

Designing your kitchen inside a restaurant you will consider opening is a must if you want to have a successful business. There are many different companies that offer design and consulting services you should consider before signing off on any blueprints to make your project finalized. Many restaurant owners who fail to plan, plan to fail. 

Don't make the mistake of trying to save money in the short-term, only to cause yourself more headaches in the long run. Restaurant equipment is one of the biggest expenses that food service industry owners incur, so you want to make sure it is done properly and professionally. 

Spent some time now designing your restaurant properly and consider what types of equipment you will need. 

Commercial Kitchen Design, Consulting and Planning For Your Restaurant 

When it comes to commercial kitchen design, you will need to talk with some consultants or get some commercial kitchen design software that allows you to see your kitchen in a 3-d model. It takes the correct engineering and planning for an industrial kitchen design to be carried out efficiently, allowing restaurant employees to work efficiently and serve the public. You will need the proper commercial kitchen layout and professional kitchen equipment to go together to make a successful restaurant business. 

There are various commercial kitchen designers that you can do business with to you design the interior of your restaurant kitchen, allowing all of your equipment and supplies to have its own place. The proper consulting and design plan would need to include many different variables such as plumbing and ventilation plans, along with the sanitary and health codes for your local DHEC. Going the most cost-effective route, while adhering to all health codes, will allow you the best chance to succeed in the food service industry. 

What Exactly Will You Need For Your Commercial Kitchen? 

Depending on if you’re opening a full-service restaurant or a small deli food service facility, you will have various equipment plans and custom designs for your kitchen. Your preliminary design that you have your kitchen designer work in the form of a blueprint should possibly contain the following pieces of restaurant equipment;  

  1. You must first make plans for your ventilation. You commercial kitchen hood design with being one of the most important pieces of planning your project correctly so everything else flows smoothly. 
  2. You will need commercial refrigeration equipment and freezer equipment, such as walk-in freezers and walk-in coolers. Many individuals also have smile ice bins and ice makers as part of a back bar storage that will allow quick and easy access to ice. This will save lots of time between going back and forth to huge commercial ice machines and create a smooth flowing work environment for employees. 
  3. There is a variety of refrigerators that you can choose. You can also choose to reach in refrigerators or roll in refrigerators if you opening a bar. 
  4. Your plumbing design and electrical blueprints will be essential to give all of your kitchen equipment such as stoves and ice machines the proper electricity they require to function. Without water and electricity, you cannot have a restaurant business. 
  5. You may also consider storage cabinets in your commercial kitchen design. Storing a variety of food supplies, power supplies, and other accessories is a must in the restaurant business. 
  6. If you’re opening a bar, you can find a variety of used bar equipment to help you along the way. Some items you should consider shopping for our bottle coolers, beer coolers, glass fosters for a cold beer, and other room for blenders to make exotic drinks. 
  7. If you’re opening a deli, you should consider room for all of your meats, vegetables, and cheeses. You will possibly need bread slicer, meat saws for cutting cold cuts and cheese, and hand sinks to adhere to all health codes. 
  8. You will need plenty of counter space for your food operation area. Food preparation normally begins 3 to 6 hours before restaurants of the, so you’ll need to make sure you have all food processors and anything else necessary to make your restaurant business. 

Should You Hire A Consultant or Do-It-Yourself? 

A consultant can help out with our commercial cooking equipment that you will need in this can be the most cost-effective route in the long term. There are many benefits to hiring a consulting and design service that offers a professional service to restaurant owners. Do not take your restaurant kitchen design likely, as your food service facility design needs to be top notch and 100% efficient. This is why you should consider hiring a professional company that offers to consult foodservice services. 

If you’re considering doing it yourself, it is recommended to talk to current restaurant owners and see if they can give you some tips to help you with your commercial kitchen design. Doing it yourself is not always the best route to go, but it may be the cheapest way to do your commercial kitchen. 


Comments | Posted By F.E.D

What they brew?

Friday, 18 August 2017 12:24:15 pm Australia/Sydney

beer dispenser

Beer can be defined as a low-alcohol beverage produced from the fermentation of sugars and starch from malted grain and water. This is a bare-bones definition of one of mankind's oldest processed foods.

Commercial brewing is at least 5,000 years old, dating back to the earliest days of Egypt and Sumeria. The Code of Hammurabi in Babylon, in addition to prescribing an eye for an eye as a punishment for wrong-doing, also set down strict quality standards for beer sold in taverns and food shops.

The techniques of brewing have been refined over the millennia, but the basic process has changed relatively little. Sprouted and dried grain ("malted" grain) is ground and mixed with hot water to extract the sugars and flavor elements from the grain "mash." This liquid extract, called "wort," is then boiled ("brewed") with the addition of such flavoring agents (such as hops) as the brewer may choose to add. The wort is then frozen, yeast is added, and it is allowed to ferment.

Yeast is a one-celled microorganism that feeds on sugar and converts it to alcohol and carbon dioxide. When the fermentation is complete, the resulting product is beer. The beer is then aged for a period varying from one week to three months.

What Goes Into Beer?

The four basic ingredients of beer are the following;

1. Malt - Grain that has been allowed to start sprouting, which converts the starch in the kernel into fermentable sugars. The grain is then quickly dried to stop root growth. Roasting the dried malt like coffee roasting creates various colored beers. Barley, & to a lesser extent wheat malt, are the simply two malted grain types used in new beer.

2. Water - The purity and trace minerals in brewing water influence the final taste of the beer.

3. Hops - Dried pine cone flowers from the hop vine. Bitter oils in the hop blossom contribute the "bite" in the taste of beer and balance against the sweetness of the malt sugars.

4. Yeast - A single-celled plant that feeds on the malt sugars during fermentation and converts them to alcohol and carbon dioxide.

In some European countries, such as Germany and Norway, brewers are mandated by law to use only these ingredients. The Bavarian Pure Beer Code of 1516, for example, is the oldest pure food law in the world that is still in force.

In most countries, including the United States, corners are frequently cut to speed up production and reduce costs. Cheaper unmalted grains, such as corn & rice, and straight sugars such as dextrose & sucrose ("adjuncts") are substituted for a percentage of the malted barley. Hop blossoms are replaced with treated hop extracts. An assortment of additives & preservatives is utilized to give the resulting beer a prolonged shelf life or other desired characteristics.

Brewers in microbrewers, including brewpubs, generally reject these shortcuts and compromises. Most microbreweries in the United States and Canada brew only "all-malt" beers that are free of additives. The price differential between an all-malt beer & an "adjunct" beer is minor and is not a significant consideration at the brewpub production level. Our brewpub will follow the strict quality standards of the Bavarian Beer Purity Code.

Nutritionists classify beer as a food. The ingredients that go into beer are necessary. A well-made, good quality beer contains carbohydrates, minerals, and vitamins, particularly from the B Complex group. A brewing manual from the 1600s once described the beer as "liquid bread." Real beer is indeed that.

If you looking for beer dispensing equipment for your hospitality business, please Call Us: 13000 659 409 (Federal Hospitality Equipment) one of our friendly consultants will be assisting you.

Comments | Posted By F.E.D

Restaurant Bar Stools

Wednesday, 2 August 2017 3:40:41 pm Australia/Sydney

bar stool

Restaurant Bar Stools

One of the most varied types of restaurant bar stools is those that fold. These can be found in numerous colours and designs. In fact, regardless of what your taste is, you will be able to find a lot of different types of restaurant bar stools to choose from. However, it is important to keep in mind your restaurant’s décor whenever you are purchasing them.

Deciding Upon The Right Restaurant Bar Stools

Having folding restaurant bar stools in your restaurant will provide your visitors with a good ambience.  You never know when you will need them but just knowing that they are there should put your mind at ease.  Such bar stools will provide you with a close ambience for those special events too.

The Way That Restaurant Bar stools Are Designed

Restaurant bar stools have a simple design that will fit well within any restaurant environment. They can be used for different purposes throughout your restaurant.  Even if your restaurant has a small outdoor courtyard, you can use your restaurant bar stools there as well. This is because they are lightweight, portable, and convenient to use.  You may even find that your employees will use them as a step stool whenever they want to reach something that is up on a high shelf.

Folding Restaurant Bar Stools

Folding restaurant bar stools are very convenient, as you can see, but this is especially true if you have a small restaurant. Whenever they are not being used, you can easily fold them up and store them away to help save space. Even if you have a meeting room or banquet hall where a lot of people are going to be gathered, you will find these folding restaurant bar stools comfortable and convenient to use. This is especially true if you cannot get a good head count before the meeting takes place. You will still be able to be organized, even if some extra people show up unexpectedly.

Where To Purchase Restaurant Bar Stools

Whenever you are ready to purchase restaurant bar stools, you can simply visit online and search for them or Call Federal hospitality Equipment (F.E.D) at 1300 659 409. We have the F.E.D showroom in every state, please visit us so you can find best-suited bar stools for your restaurant needs. However, online stores also have their benefits such as being able to provide you with a lot more options to choose from and allowing you to comparison shop so that you can choose your bar stools based on the design and price that best fits your needs.

Knife Sharpeners

Wednesday, 2 August 2017 3:29:17 pm Australia/Sydney

bain marie

Knife Sharpeners

Often, commercial kitchen cutlery or knives are sometimes used to the point of bluntness, and they're never sharpened after constant usage. In fact, a knife ought to be occasionally sharpened so that it maintains its edge and likewise increases the longevity of the cutlery being used. Under are some benefits to proudly owning knowledgeable knife sharpener:

Save money - By adequately sustaining the blades in your restaurant kitchen, you will be able to keep your kitchen cutlery and avoid wasting money on buying new knives by restoring the edge on the previous thus restoring it to model new and adding some extra years to your knives. That is very true with regards to quality knives which could be an investment to maintain.

No skill necessary - except from studying the occasional manual or two at the start, most branded professional knife sharpeners come with directions included in the package. The instructions will contain where to slide your knife through and guarantee razor sharpness to your knives. Grab the best knife sharpener from our collection!

Understanding knife sharpeners mean understanding bevels – the shape and slope of the sharpened blade edge.

Most knives have double sided bevels: both sides of the knife are sharpened the same way. Chisel grind single sided bevels (one side of the knife is flat, has no bevel) are rare. The angle of the slope will manage the sharpness and strength of the knife edge. Most Western (American and European) kitchen knives are sharpened at 20 to 25 degrees. Japanese or Asian knives typically use a sharper 15-degree angle. They cut better, but the edge blunts more promptly and needs to be sharpened more often. Many manufacturers will sell both types of sharpeners.

Single Side and Double Side Sharpeners

The simplest designs sharpen both sides at the same time, using interlocking grinding wheels. The knife is placed between the vertical wheels, cutting edge down, and slowly pulled through as an electric motor turns the wheels. Other sharpeners will sharpen only one side of the knife at a time. There are two sharpening slots, one for each side of the knife.

Multi-stage Knife Sharpeners

More innovated knife sharpeners have multiple stages or slots:

  • The first stage has a coarse stone that quickly shapes the primary knife bevel. It is used for very blunt knives and will leave visible scratch marks on the bevel. 
  • The second stage has a medium stone that removes the scratches created by the first stage, for a smoother and sharper edge. The level now looks smooth but dull grey. Some sharpeners stop here.
  • A few sharpeners have a third finishing, polishing, buffing or stropping stage. Very fine stones, or plastic disks, polish the bevel to a mirror finish and create a razor-sharp cutting edge.

Some sharpeners increase the grind angle at each stage, creating a roughly convex bevel. The side is stronger, but the following steps don't cover up all the scratches from the first stage, so the cosmetic finish isn't as good. Single-stage sharpeners are equal to the second stage, using medium grit stones for shaping the bevel and creating the final cutting edge. For practical purposes, they can work just as well as multi-stage sharpeners.

Using your knife sharpener can save everyone a bunch of your restaurant cash because you may no longer need to send your blades out for knife sharpening. No matter what kind of knives or blades you use on an everyday basis, you will find a sharpening option that will enable you to sharpen them yourself.

In any case, it is a sure thing that keeping your kitchen knives sharp will save you a lot of energy and effort, will make your cooking experience much nicer and easier and that keeping the knives in good condition will make sure you will be able to use them for many more years to come. The one more thing you need to know about sharp knives is the fact that a sharp knife is also a cleaner knife, it might sound like a detail, but sometimes you need to make sure your knives are sharp and clean.

Comments | Posted in Catering Equipment By F.E.D

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